<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Lissah & Boyle]]></title><description><![CDATA[Lissah & Boyle]]></description><link>https://www.lissahandboyle.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 16 Jun 2026 12:30:00 GMT</lastBuildDate><atom:link href="https://www.lissahandboyle.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Risks of saying the wrong thing in logistics marketing]]></title><description><![CDATA[TD;LR Marketing can be just as big a risk to your logistics business as safety and operational issues. Saying the wrong thing in your marketing can lead to reputational damage, compliance issues, eroding trust, damage to employee confidence, and negative financial implications. Risk can be reduced by implementing a risk framework, evidencing claims, having a review process, creating brand guidelines, and a crisis communications plan. It's important to also implement these risk proceedures by...]]></description><link>https://www.lissahandboyle.com/post/risks-of-saying-the-wrong-thing-in-logistics-marketing</link><guid isPermaLink="false">69ba913756684a890eab7830</guid><pubDate>Wed, 18 Mar 2026 12:44:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a13db0_2268c8a1de254899995af9a976c17c0b~mv2.png/v1/fit/w_563,h_417,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>hello921012</dc:creator></item><item><title><![CDATA[How branding helps attract talent for your logistics business]]></title><description><![CDATA[TD;LR Staff shortages are an issue for logistics businesses with an aging workforce, lack of women, and higher demand for services, contributing to this problem. Branding can help attract and retain talent by differentiating you from competitors, attracting the right candidates, and reducing costs per candidate. Branding can result in faster hiring cycles, more qualified applicants, and more committed staff with higher productivity. Create an employer brand by producing brand guidelines for...]]></description><link>https://www.lissahandboyle.com/post/how-branding-helps-to-attract-talent-for-your-logistics-business</link><guid isPermaLink="false">698218b7322c09b8312c71c0</guid><pubDate>Tue, 03 Feb 2026 15:56:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a13db0_fef368b427974882933b7436f00f8098~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Lissah</dc:creator></item></channel></rss>